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Ad library

Every ad. Any brand. One search.

See what competitors run on Facebook and Instagram: for how long, in which formats, with which hooks. Then make your own version.

Live in the libraryFacebook & Instagram · updated daily
29,516 live ads · 204 brands

Source: Meta Ad Library (public).

Facebook · Instagram · Google & YouTube · TikTok soonUpdated daily · Ads kept even after they stop running

Filter like a strategist.

Platform, format, days running, country and niche. Every count is a real number from the library.

Filters
Out of 29,516368live ads match
Real counts of live ads in the library.

Read any ad at a glance.

Transcripts, on-screen text and an AI breakdown of the hook, angle and offer.

LIVE · 153d
True ClassicRunning 153 days · 15 variants
Hook
Built To Look Better
Angle
A sharper fit and soft fabric that accentuate the shoulders and chest while hiding the midsection.
Offer
None, it sells on the product alone
“I Mean it fits really nice. I mean even makes the arms look jacked right there It's nice. It accentuates the shoulders the chest definitely love how it hides the midsection. It says on here feels good looks good Definitely awesome shirt also happy they come in a four pack, which…”
AI breakdown of a public ad. Source: Meta Ad Library (public).

Watch your competitors.

Daily tracking, an alert when they launch something new, and a Monday digest of every change.

Skims · new ads per week949 live
New Skims ads per week over the last 12 weeks: 3, 0, 10, 23, 0, 14, 2, 448, 148, 94, 166, 356.Skims launched 356 new ads this weekAlert

Save the winners. Make your own version.

Press Make my version on any ad. Add a photo of your product, and the AI keeps the hook, the pacing and the format that already work. Nothing is copied: their ad is only the blueprint.

Ordering is opening in stages. Start your trial now: write your first brief and we'll email you when you can place it.

Saved
Their ad
LIVE · 1914d
Yours
Yours
Illustrative
A saved Sleeping Duck ad from the library becomes your own version: same structure, your product. The finished ad shown is an illustrative stock photo.

Four signals of a winner.

Read off True Classic's strongest live ad today.

153 daysDays runningBrands stop paying for ads that lose money. Longevity usually means it's working.
15VariantsMore versions of one idea means the brand is scaling it.
0RelaunchesBrought back after a pause means it worked before.
88Signal scoreEstimated, not spend. Our 0–100 score from the three signals above.
Chrome extensionSoon

Save any ad while you scroll.

One button on every ad you see in your feed. It lands in your swipe file, ready to make your own version.

About the extension
Sleeping DuckSponsored
Sleeping Duck ad in a feed, with the Save to Window button (mock-up)Save to Window
BEFORE YOU BUY YOUR MATTRESS ALWAYS CHECK – DOES IT HAVE PROPER SPRINGS INSIDE?Shop now

Built for how you work.

Founders

Know what to make next, then make it.

Media buyers

Find fresh winners to feed the algorithm.

Creative strategists

Go from research to a finished ad in one place.

Agencies

Track every client's market.

Free for 7 days. Pro from $39/mo after.
See pricing

Common questions

Where does the data come from?

Public ad libraries, like Meta's Ad Library, collected every day for the brands we track. We keep a history from the day we start tracking a brand, so stopped ads stay visible.

How fresh is it?

Brands someone tracks are checked every day. Every other brand in the library is refreshed at least once a week.

Which countries?

The US, Canada, the UK, the EU, Australia and New Zealand.

How far back does history go?

From the day we start tracking a brand. Ads stay in the library after they stop running, marked as stopped.

Can I download ads?

Yes. Signed in, you can download an ad's full-size image or video. YouTube ads open on YouTube.

Can I make my own version of an ad?

Yes. Press Make my version on any ad, add a photo of your product and a short brief, and the AI builds a new ad on the same structure. Making ads uses credits; searching is free.

Do you copy their ad?

No. A competitor's ad is only a blueprint: its hook, pacing, shot order and layout. Your version uses your product, your words and your brand. We never use their footage, logo, words or people.

Is it legal?

Yes. Platforms publish these ads for transparency. Every ad shows where it came from, and we honour takedown requests.