Fashion · Facebook & InstagramSkims ads: every Facebook & Instagram ad they're running
Source: Meta Ad Library (public) · Coverage: United States · Last collected Oct 29, 2026
Ordering is opening in stages. Start your trial now: write your first brief and we'll email you when you can place it.
- Live ads
- 985
- New this week
- 226
- Longest running
- 143 days
- Top format
- Image · 66%
Their strongest ads.
Ranked by Signal, our 0–100 estimate from days running, variants and relaunches. Not spend or performance data.- SKIMS Lightweight CottonImage · 9:16 · 5 variants
LIVE · 127dSignal 69 · est. - SKIMS BrasVideo · 4:5 · 4 variants
LIVE · 143dSignal 68 · est. - JUST RESTOCKED: FITS EVERYBODY LACEVideo · 4:5 · 5 variants
LIVE · 100dSignal 68 · est. - SKIMS Lightweight CottonImage · 9:16 · 5 variants
LIVE · 80dSignal 66 · est.
What Skims is testing.
SKIMS pairs product-led studio imagery with direct hooks around value, comfort, fit and newness, with underwear especially prominent among the strongest ads. Cotton bundle deals and fit-focused bra creative recur in the longer-running set; the newest ads broaden the visible product mix toward layering, seasonal menswear, lounge and fashion through studio carousels and images.
- “You won’t believe your boobs.” — 143 days running
- “5 for $35 on Lightweight Cotton panties.” — 127 days running
- “Just restocked: Fits Everybody Lace.” — 100 days running
Patterns in their ads
- 1Make the bundle the hook
Lead with the concrete offer: “5 FOR $35 LIGHTWEIGHT COTTON PANTIES” appears in studio images and video, with hooks ranging from the price itself to “A PSA for anyone looking for cute underwear.”
9 of the 20 strongest ads feature the 5-for-$35 offer; the longest have run 127 days, with 2–4 variants.
- 2Sell fit through a bold claim
Bra videos open with provocative or benefit-led lines, including “You won’t believe your boobs” and “A boob job in a bra,” then emphasize lift, shape, comfort and a seamless look.
2 of the 20 strongest ads use these bra angles; they have run 143 and 79 days, with 3 and 2 variants.
- 3Use restocks and shades as news
Frame familiar lingerie as timely: “Just restocked” introduces Fits Everybody Lace, while “Meet your new obsession: Espresso” presents a new shade. The lace message appears in both video and image executions.
3 of the 20 strongest ads use restock or new-shade messaging; the lace ads have run 100 and 91 days, with 5 and 3 variants.
- 4Broaden the seasonal wardrobe
The newest ads move beyond underwear into tops, leggings, dresses, outerwear, lounge and menswear. Most use studio-product carousels, with hooks such as “The tops you’ll wear on repeat” and “The men’s refresh you’ve been waiting for.”
6 of the 8 newest ads are carousels; all 8 have run 6 days and have 1 variant.
Plays to test this week.
Based on what Skims keeps running- Play 1Put the deal in frame one
Test a studio image and a short product video that open on “5 for $35,” then show the cotton underwear and finish with the Shop now CTA. Keep the price and product name readable immediately.
- Play 2Demonstrate fit, then name benefits
- Play 3Turn a new shade into a launch
Track Skims
Know the day they launch something new, and what they quietly switch off.
- An alert when they launch new ads
- Ads they stop running
- A Monday digest of every change
Make your version
Like what Skims is running? Pick any of their ads and press Make my version. Add a photo of your product, and the AI builds a new ad on the same structure: the hook, the pacing, the format. Nothing is copied.
Ordering is opening in stages. Start your trial now: write your first brief and we'll email you when you can place it.
Common questions
Where do these ads come from?
The public Meta Ad Library, collected since we started tracking Skims.
Are these all of Skims's ads?
All the live Facebook and Instagram ads we can see. Stopped ads stay in the history.
Can I make my own version?
Yes. Start a free trial, pick any ad and press Make my version: you add your product and we build a new ad from its structure.
Do you copy their ad?
No. A competitor's ad is only a blueprint: its hook, pacing, shot order and layout. Your version uses your product, your words and your brand. We never use their footage, logo, words or people.