The best competitor ads of the week, every Monday.
Ten ads worth your time, why they're working, and one idea to try. One email a week.
What's in an issue
Ten ads
The strongest new and long-running ads of the week, sorted by niche.
Why they work
The hook, the offer and the format, in a line or two each.
One idea to try
Something you could make this week, with your own product.
This week's picks
Live in the library now · notes by AI- 1

True Classic1 sold every 5 secondsFashion166d running - 2

SephoraBeauty Insider Birthday Gifts Are HereBeauty107d running - 3

Lite n' EasyA close-up burger appears with the text “Our tastiest Spring Menu has arrived.”Food & drink74d running - 4

Boots UKDiscover new Black Opium Pink Glaze.Health & wellness66d running - 5

MonzoEvery construction company owner should be using Monzo Business Banking.Tech & apps86d running - 6

Tonal“This will be one of the best investments you ever make in yourself and your health.”Fitness & activewear139d running - 7

Dr. SquatchAlmost sold out; the sale ends soon.Beauty110d running - 8

WHO IS ELIJAHFind your selves.217d running - 9

Hello MollyManifesting more Hello Molly dresses for 2026.Fashion203d running - 10

Liquid DeathTesting Liquid Death Energy inside a tornado simulator.Food & drink187d running