Facebook & InstagramOriental Trading Company ads: every Facebook & Instagram ad they're running
Source: Meta Ad Library (public) · Coverage: Australia, New Zealand, United States · Last collected Nov 1, 2026
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- Live ads
- 98
- New this week
- 22
- Longest running
- 472 days
- Top format
- Carousel · 45%
Their strongest ads.
Ranked by Signal, our 0–100 estimate from days running, variants and relaunches. Not spend or performance data.- 🎉Pay Less. Party More. 🎉Image · 1:1 · 1 version
LIVE · 138dSignal 69 · est. - Shop Bulk RewardsImage · 1:1 · 2 variants
LIVE · 108dSignal 62 · est. - 100 Pc 6"x6" Bulk Automatic Bingo CardsCarousel · 1:1 · 1 version
LIVE · 472dSignal 59 · est. - Daffodil Curling Ribbon 500 ydsCarousel · 1:1 · 1 version
LIVE · 472dSignal 59 · est.
What Oriental Trading Company is testing.
Oriental Trading combines product-led catalog creative with practical party, classroom, and seasonal use cases, often framed around value. Party supplies and savings recur in the longer-running ads, while the newest batch puts more emphasis on holiday occasions, bulk assortments, and video or image formats instead of carousels.
- “This isn't coincidence. It's fate.” — 472 days running.
- “Orange Curling Ribbon 500 yds.” — 472 days running.
- “Don't miss out on these great finds!” — 255 days running.
Patterns in their ads
- 1Product-led carousel catalog
Many ads foreground a specific item or assortment, using product imagery and concise product-name hooks such as “Orange Curling Ribbon 500 yds.” The carousel format lets the brand show products without relying on a long narrative.
14 of the 20 strongest ads are studio-product carousels; two ran 472 days.
- 2Make value the headline
Savings language appears in broad claims (“Save BIG,” “NEW LOWER PRICES”) and specific price points. The newest batch also tests “starting at 9¢ per piece” to make bulk value concrete.
4 of the 20 strongest ads use overt sale or savings framing; 4 of the 8 newest use price or savings framing.
- 3Sell for a specific occasion
Creative connects products to a job or event: carnival supplies, student rewards, classroom celebrations, holiday handouts, and themed birthdays. The use case makes a broad catalog feel relevant to a particular shopper.
6 of the 8 newest ads name a specific event, season, or audience; the carnival video ran 156 days.
- 4Shift beyond the carousel
The longer-running group leans heavily on studio-product carousels; the newest batch tests video and image executions, including bulk-box messaging and lifestyle event scenes.
14 of the 20 strongest ads are carousels; the 8 newest split evenly between 4 videos and 4 images.
Plays to test this week.
Based on what Oriental Trading Company keeps running- Play 1Open on the per-piece math
Make a short product video: in the first 3 seconds, show a box opening and put the quantity and per-piece price on screen. Follow with party or prize uses, then a clear Shop Now CTA.
- Play 2Build the occasion around a kit
- Play 3Test a use-case carousel
Track Oriental Trading Company
Know the day they launch something new, and what they quietly switch off.
- An alert when they launch new ads
- Ads they stop running
- A Monday digest of every change
Make your version
Like what Oriental Trading Company is running? Pick any of their ads and press Make my version. Add a photo of your product, and the AI builds a new ad on the same structure: the hook, the pacing, the format. Nothing is copied.
Ordering is opening in stages. Start your trial now: write your first brief and we'll email you when you can place it.
Common questions
Where do these ads come from?
The public Meta Ad Library, collected since we started tracking Oriental Trading Company.
Are these all of Oriental Trading Company's ads?
All the live Facebook and Instagram ads we can see. Stopped ads stay in the history.
Can I make my own version?
Yes. Start a free trial, pick any ad and press Make my version: you add your product and we build a new ad from its structure.
Do you copy their ad?
No. A competitor's ad is only a blueprint: its hook, pacing, shot order and layout. Your version uses your product, your words and your brand. We never use their footage, logo, words or people.