Fitness & activewear · Facebook & InstagramNike ads: every Facebook & Instagram ad they're running
Source: Meta Ad Library (public) · Coverage: United States · Last collected Oct 28, 2026
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- Live ads
- 126
- New this week
- 21
- Longest running
- 496 days
- Top format
- Carousel · 85%
Their strongest ads.
Ranked by Signal, our 0–100 estimate from days running, variants and relaunches. Not spend or performance data.- Nike Tempo ShortsCarousel · 1:1 · 1 version
LIVE · 496dSignal 59 · est. - Nike Air Monarch IVCarousel · 1:1 · 1 versionLIVE · 58dSignal 50 · est.
- Nike Tempo ShortsCarousel · 1:1 · 1 version
LIVE · 58dSignal 50 · est. - Nike Air Monarch IVCarousel · 1:1 · 1 versionLIVE · 58dSignal 50 · est.
What Nike is testing.
Nike’s listed creative strategy centers on studio product carousels, direct product naming, and utility-led sports angles, with no offers shown. The lasting thread is Air Monarch IV, court, and training gear; the newest visible shift is NikeSKIMS outerwear, layering, and Boulder colorway creative across image and video.
- “Nike Air Monarch IV” — the 495-day ad’s opening hook.
- “Gear for on and off the field.”
- “Ball’s in your court.”
- “Get the gear not afraid to put in the work.”
Patterns in their ads
- 1Name the product first
Hooks often lead with “Nike Air Monarch IV” or a product name, then frame the gear for work or wear on and off the field. Most executions use studio product imagery and a “Shop now” CTA.
6 of the 20 strongest hooks name Air Monarch IV; one has run 495 days and five are listed at 57 days.
- 2Repeat court and effort angles
Nike cycles through short sports-led lines such as “Ball’s in your court” and “Get the gear not afraid to put in the work,” connecting footwear and apparel to basketball or training.
“Ball’s in your court” appears in 6 of the 20 strongest ads; work-focused hooks appear in 4. Both angles also appear in newest ads listed at 9 days.
- 3Make the format consistent
The broader live-ad mix is heavily studio product and carousel, with no offers listed. The strongest-ad sample follows that same pattern and uses “Shop now” throughout.
The 73 live ads are tagged 95% studio product and 92% carousel, with 0% showing an offer; all 20 strongest are carousels.
- 4Introduce NikeSKIMS through launches
The newest ads foreground the collaboration, seasonal layering, outerwear, and the Boulder neutral shade. They mix lifestyle images and video with studio product images, and use lines including “DESIGNED TO SCULPT. ENGINEERED TO PERFORM.”
6 of the 8 newest ads feature NikeSKIMS, listed at 1–6 days running with 1–3 variants each.
Plays to test this week.
Based on what Nike keeps running- Play 1Lead with a named product
Build a studio-product carousel around one named shoe. Put the product name in the first frame, then show colorways and pair it with one clear use case, such as training or everyday wear. Close with “Shop now”; test without a discount.
- Play 2Turn one sports line into a series
- Play 3Launch a colorway across formats
Track Nike
Know the day they launch something new, and what they quietly switch off.
- An alert when they launch new ads
- Ads they stop running
- A Monday digest of every change
Make your version
Like what Nike is running? Pick any of their ads and press Make my version. Add a photo of your product, and the AI builds a new ad on the same structure: the hook, the pacing, the format. Nothing is copied.
Ordering is opening in stages. Start your trial now: write your first brief and we'll email you when you can place it.
Common questions
Where do these ads come from?
The public Meta Ad Library, collected since we started tracking Nike.
Are these all of Nike's ads?
All the live Facebook and Instagram ads we can see. Stopped ads stay in the history.
Can I make my own version?
Yes. Start a free trial, pick any ad and press Make my version: you add your product and we build a new ad from its structure.
Do you copy their ad?
No. A competitor's ad is only a blueprint: its hook, pacing, shot order and layout. Your version uses your product, your words and your brand. We never use their footage, logo, words or people.