Beauty · Facebook & InstagramDr. Squatch ads: every Facebook & Instagram ad they're running
Source: Meta Ad Library (public) · Coverage: United States · Last collected Oct 28, 2026
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- Live ads
- 145
- New this week
- 59
- Longest running
- 1010 days
- Top format
- Video · 63%
Their strongest ads.
Ranked by Signal, our 0–100 estimate from days running, variants and relaunches. Not spend or performance data.- 🚨 ALMOST SOLD OUT 💪Video · 9:16 · 5 variants
LIVE · 110dSignal 80 · est. - 🤯 3 FREE GIFTS + 55%+ OFFVideo · 9:16 · 3 variants
LIVE · 153dSignal 79 · est. - 🤯 FREE TOILETRY BAG + 39% OFF 🤯Video · 9:16 · 3 variants
LIVE · 146dSignal 79 · est. - 🤯 3 FREE GIFTS + 55%+ OFFVideo · 1:1 · 2 variants
LIVE · 153dSignal 75 · est.
What Dr. Squatch is testing.
Dr. Squatch’s strongest listed ads lean on UGC-style deal reveals that package soap and other grooming products with discounts and free gifts. That bundle-and-urgency approach is still present, while the newest ads also test deodorant problem/solution claims, age-specific hooks, and themed scent drops.
- “Just placed your first Dr. Squatch order? The founder welcomes you to Squatch Nation.” — 1010 days
- “Free Dopp Kit + 50% Off.” — 165 days
- “Someone at Dr. Squatch f***ed up.” — 153 days
- “9 soaps and a FREE Dopp Kit???” — 146 days
Patterns in their ads
- 1Bundle, discount, add a gift
Most of the strongest listed ads make the offer the centerpiece: soap or grooming bundles paired with a free Dopp kit, travel bag, or other gifts, often with a percentage-off claim and limited-time language.
19 of the 20 strongest ads list an offer; four use a 9-soap/Dopp-kit hook and have run 81–146 days.
- 2UGC delivers the deal reveal
UGC videos use conversational hooks such as “9 soaps and a FREE Dopp Kit???” and “Someone at Dr. Squatch f***ed up.” The broader live-ad mix is also video-led, with UGC the most common listed style.
14 of the 20 strongest ads are UGC; the live-ad mix is 50% UGC and 65% video. One “Someone…” ad has run 153 days.
- 3Deodorant solves specific annoyances
The newest ads move beyond bundle value to name concrete deodorant problems: odor, pit stains, white marks, and reapplying. One uses a first-person admission; another lists frustrations in a text graphic.
Two of the eight newest ads lead with deodorant pain points; both have run 1 day.
- 4Fresh scents get new frames
Newer creative also explores age-specific recommendations and themed scent drops, including One Piece, Harry Potter, and fall scents. These hooks sell novelty or relevance rather than leading with a discount.
Four of the eight newest ads use age or themed-scent framing; each has run 1 day.
Plays to test this week.
Based on what Dr. Squatch keeps running- Play 1Show the bundle in the first three seconds
Use a UGC-style unpacking video: open with “Why did this order get returned?!” then quickly show the six soaps, two deodorants, and three accessories. Put the 59% saving on screen and test it against a free-gift-led version.
- Play 2Make deodorant claims visual
- Play 3Package a scent drop as an event
Track Dr. Squatch
Know the day they launch something new, and what they quietly switch off.
- An alert when they launch new ads
- Ads they stop running
- A Monday digest of every change
Make your version
Like what Dr. Squatch is running? Pick any of their ads and press Make my version. Add a photo of your product, and the AI builds a new ad on the same structure: the hook, the pacing, the format. Nothing is copied.
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Common questions
Where do these ads come from?
The public Meta Ad Library, collected since we started tracking Dr. Squatch.
Are these all of Dr. Squatch's ads?
All the live Facebook and Instagram ads we can see. Stopped ads stay in the history.
Can I make my own version?
Yes. Start a free trial, pick any ad and press Make my version: you add your product and we build a new ad from its structure.
Do you copy their ad?
No. A competitor's ad is only a blueprint: its hook, pacing, shot order and layout. Your version uses your product, your words and your brand. We never use their footage, logo, words or people.