Home · Facebook & InstagramSleeping Duck ads: every Facebook & Instagram ad they're running
Source: Meta Ad Library (public) · Coverage: Australia · Last collected Oct 28, 2026
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- Live ads
- 40
- New this week
- 0
- Longest running
- 1914 days
- Top format
- Video · 49%
Their strongest ads.
Ranked by Signal, our 0–100 estimate from days running, variants and relaunches. Not spend or performance data.- Carousel adCarousel · 1:1 · 2 variants
LIVE · 1898dSignal 75 · est. - The Mattress Reinvented.Video · 16:9 · 2 variants
LIVE · 951dSignal 71 · est. - Carousel adCarousel · 1:1 · 1 version
LIVE · 1898dSignal 69 · est. - Carousel adCarousel · 1:1 · 1 version
LIVE · 1898dSignal 69 · est.
What Sleeping Duck is testing.
The lasting play is to make structural support and durability tangible through labeled product builds and stress tests. The newest creative layers in Boheme styling and practical features such as Auto Sheet Refresh.
- “INDESTRUCT BED”
- “Meet the Indestruct Bed.”
- “Other Mattresses”
- “People call me obsessive. They say I’m going too far.”
Patterns in their ads
- 1Make the structure the hero
Lead with the Indestruct Bed and its core spine support system, using studio product shots and carousel details to make the build visible. The repeated headline is “INDESTRUCT BED.”
5 of the 20 strongest ads feature the Indestruct Bed’s construction; 3 have run 1,884 days.
- 2Prove durability with tests
Use physical comparisons to show support rather than relying only on claims: one video drops beds from 10 metres, and another uses a 1-tonne concrete test.
2 of the 20 strongest ads show bed-frame tests; a mattress steamroller test appears in the newest list and has run 529 days.
- 3Pair style with support
Present the Boheme’s oak, rattan and cane-panel styling alongside the Indestruct steel-core support. The newest ads let the furniture design lead while retaining the engineering angle.
5 of the 8 newest ads feature Boheme, running 153–184 days.
- 4Make bed care a feature
Demonstrate Auto Sheet Refresh as a practical benefit: the bed lifts to make changing sheets or airing the mattress easier.
4 of the 8 newest ads mention Auto Sheet Refresh or easier sheet changing, running 113–184 days.
Plays to test this week.
Based on what Sleeping Duck keeps running- Play 1Lead with the support system
Make a carousel with a clean studio bed shot first, then close-ups labeling the core spine or steel support. Open on “INDESTRUCT BED” and show how the frame is built; close with a Shop now CTA.
- Play 2Show the everyday lift
- Play 3Style the proof together
Track Sleeping Duck
Know the day they launch something new, and what they quietly switch off.
- An alert when they launch new ads
- Ads they stop running
- A Monday digest of every change
Make your version
Like what Sleeping Duck is running? Pick any of their ads and press Make my version. Add a photo of your product, and the AI builds a new ad on the same structure: the hook, the pacing, the format. Nothing is copied.
Ordering is opening in stages. Start your trial now: write your first brief and we'll email you when you can place it.
Common questions
Where do these ads come from?
The public Meta Ad Library, collected since we started tracking Sleeping Duck.
Are these all of Sleeping Duck's ads?
All the live Facebook and Instagram ads we can see. Stopped ads stay in the history.
Can I make my own version?
Yes. Start a free trial, pick any ad and press Make my version: you add your product and we build a new ad from its structure.
Do you copy their ad?
No. A competitor's ad is only a blueprint: its hook, pacing, shot order and layout. Your version uses your product, your words and your brand. We never use their footage, logo, words or people.