Athletic Brewing ads: every Facebook & Instagram ad they're running

Patterns in their ads

1. 1Make seasonal flavor tangible

   Fall creative names the flavor notes—pumpkin, cinnamon, and nutmeg—and pairs them with direct product cues such as “FALL IN FULL FLAVOR” and “DARK & GOURDY IS BACK.” The executions include studio images and a product video.

   4 of the 20 strongest ads feature pumpkin or fall; three studio images and one video ran 50 days. The three images each had 2 variants.

2. 2Teach through beer and food

   Use approachable education and recipes to show how the beer tastes or fits into cooking: compare hazy and traditional IPAs, make caramelized onion dip, or use Run Wild IPA in shrimp taco batter. The comparison and recipe angles recur in the newest ads.

   2 of the 20 strongest ads are a beer-style comparison and a recipe, each running 57 days; the comparison had 1 variant. 2 of the 8 newest ads revisit comparison and recipe formats.

3. 3Show beer fitting real life

   Creator-led stories attach non-alcoholic beer to weekday adventures, hot-day chores, social occasions, and switching between alcoholic and non-alcoholic drinks. The newest set repeats weekday and chores angles, and adds a skeptical-drinker taste test.

   3 of the 20 strongest ads show everyday or outdoor occasions in UGC videos running 44 days. 3 of the 8 newest ads use weekday, chores, or taste-test angles.

4. 4Sell access and assortment

   Promote online-only and limited-edition brews with product-led carousels and a concrete shipping threshold. Other ads make price explicit, including a select six-pack price and a venue discount.

   2 of the 20 strongest ads are carousels offering free shipping on orders of $50 or more; one ran 510 days and the other 69 days. 2 other strongest ads state price discounts.