Facebook & InstagramWHO IS ELIJAH ads: every Facebook & Instagram ad they're running
Source: Meta Ad Library (public) · Coverage: Australia · Last collected Oct 28, 2026
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- Live ads
- 85
- New this week
- 0
- Longest running
- 217 days
- Top format
- Image · 61%
Their strongest ads.
Ranked by Signal, our 0–100 estimate from days running, variants and relaunches. Not spend or performance data.- FIND YOUR SELVES.Video · 9:16 · 3 variants
LIVE · 217dSignal 79 · est. - Unforgettable. Always.Image · 1:1 · 2 variants
LIVE · 217dSignal 75 · est. - Unforgettable. Always.Image · 1:1 · 2 variants
LIVE · 217dSignal 75 · est. - Poetic DanceVideo · 9:16 · 1 version
LIVE · 217dSignal 69 · est.
What WHO IS ELIJAH is testing.
WHO IS ELIJAH builds fragrance creative around identity, founder stories and distinct scent moods, using mostly product imagery. The longest-running ads keep returning to self-expression and poetic scent storytelling; the newest batch leans into discovery-set availability, layering and launch reminders.
- “Find your selves..”
- “Unforgettable. Always..”
- “She’s soft, but not safe. Sweet, but never simple..”
Patterns in their ads
- 1Make scent a form of self-expression
Position fragrance as a way to explore identity, with lines such as “Find your selves” and “New year. New selves.” The message appears in founder, lifestyle and studio-product creative.
5 of the 20 strongest ads use this identity angle; 4 ran 217 days and 1 ran 216 days.
- 2Lead with founder stories
Use personal origin stories to introduce the brand or a fragrance: the founder says, “I created WHO IS ELIJAH for people like me,” and recalls the first customer. The newest ad brings this approach to the 15th fragrance launch.
Founder-story ads in the strongest list ran 217, 126 and 101 days; the newest founder-led launch ad has run 6 days.
- 3Lower the risk of choosing online
Frame the discovery set as an answer to not being able to smell fragrances online, then explain the 10-scent trial and, in one ad, $30 store credit toward a 50ml or 100ml fragrance.
3 of the 20 strongest ads promote discovery or sampling and ran 85 days; 5 newest ads feature discovery sets and have run 8 days.
- 4Use product images for clear messages
Studio product imagery carries concise announcements and cues, including “NOMAD: BACK IN STOCK,” press quotes and discovery-set availability. New launch images add reminder-led messages such as “SET YOUR REMINDER.”
The account mix is 59% image and 50% studio product; 7 of the 8 newest ads are images.
Plays to test this week.
Based on what WHO IS ELIJAH keeps running- Play 1Turn identity into a scent choice
Make a short founder-led video. In the first 3 seconds, ask, “Which version of you are you wearing today?” Show three fragrances paired with different moods, then invite viewers to explore the range. Keep the CTA “Shop now” and test against a studio image using “Find your selves.”
- Play 2Show how the discovery set works
- Play 3Pair launch teasers with scent detail
Track WHO IS ELIJAH
Know the day they launch something new, and what they quietly switch off.
- An alert when they launch new ads
- Ads they stop running
- A Monday digest of every change
Make your version
Like what WHO IS ELIJAH is running? Pick any of their ads and press Make my version. Add a photo of your product, and the AI builds a new ad on the same structure: the hook, the pacing, the format. Nothing is copied.
Ordering is opening in stages. Start your trial now: write your first brief and we'll email you when you can place it.
Common questions
Where do these ads come from?
The public Meta Ad Library, collected since we started tracking WHO IS ELIJAH.
Are these all of WHO IS ELIJAH's ads?
All the live Facebook and Instagram ads we can see. Stopped ads stay in the history.
Can I make my own version?
Yes. Start a free trial, pick any ad and press Make my version: you add your product and we build a new ad from its structure.
Do you copy their ad?
No. A competitor's ad is only a blueprint: its hook, pacing, shot order and layout. Your version uses your product, your words and your brand. We never use their footage, logo, words or people.