Food & drink · Facebook & InstagramLiquid Death ads: every Facebook & Instagram ad they're running
Source: Meta Ad Library (public) · Coverage: United States · Last collected Nov 1, 2026
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- Live ads
- 299
- New this week
- 23
- Longest running
- 186 days
- Top format
- Video · 54%
Their strongest ads.
Ranked by Signal, our 0–100 estimate from days running, variants and relaunches. Not spend or performance data.- Video adVideo · 9:16 · 3 variants
LIVE · 186dSignal 79 · est. - AMPDCarousel · 4:5 · 2 variants
LIVE · 157dSignal 74 · est. - Video adVideo · 9:16 · 2 variants
LIVE · 139dSignal 73 · est. - AMPDImage · 4:5 · 2 variants
LIVE · 138dSignal 72 · est.
What Liquid Death is testing.
Liquid Death pairs bold, irreverent packaging and humor with clear product reasons to choose its drinks, especially lower sugar and zero-sugar claims. The enduring play is soda-alternative messaging and product-led creative; newer ads extend that approach into easy-drinking energy claims, flavor taste tests, and skull-themed merch.
- “Testing Liquid Death Energy inside a tornado simulator.”
- “Less sugar. Huge flavor.”
- “You won't believe it's not soda.”
- “When you make it out of the hotel room and into the gym, winning!”
Patterns in their ads
- 1Make soda the comparison
Studio product ads frame sparkling water as a soda substitute with direct hooks like “You won't believe it's not soda” and “Less sugar. Huge flavor.” Claims include 90% less sugar, 10 calories, or no caffeine.
5 ads (#5–9) ran 185–186 days; each listed 5 variants.
- 2Show energy in use
UGC puts energy drinks into workout or busy-day contexts, then gives a practical product takeaway: “100mg caffeine,” “Zero sugar,” or “No artificial sweeteners.” Newer studio images sharpen this into “THE EASY-DRINKING ENERGY DRINK.”
4 strong ads (#1, #3, #10, #17) use energy or workout angles and ran 139–186 days; 4 newest ads use the easy-drinking energy line and ran 3 days.
- 3Turn the brand into a joke
Dark humor and exaggerated concepts make the packaging and product memorable: a tornado-simulator energy test, “There’s nothing more terrifying than blueberry iced tea,” and the data-center pee pitch. The newer skull mug ad extends the visual joke into merch.
The tornado test ran 186 days; the blueberry iced tea image ran 138 days; the pee video ran 75 days; the skull mug video ran 4 days.
- 4Let the pack do the work
Studio product images and carousels foreground distinctive cans, flavor names, and concise claims. Product-led creative is the largest listed style, while most ads lead with no offer and a “Shop now” CTA.
Studio product is 52% of 216 live ads; 3% have an offer. The Mt. Death carousel ran 157 days with 2 variants.
Plays to test this week.
Based on what Liquid Death keeps running- Play 1Lead with the soda swap
Make a static product ad with the can large in frame. Open on “You won’t believe it’s not soda,” then put the specific calorie, sugar, and caffeine claims beside it. Test a flavor-led version against the comparison hook.
- Play 2Put energy into a routine
- Play 3Make the packaging the punchline
Track Liquid Death
Know the day they launch something new, and what they quietly switch off.
- An alert when they launch new ads
- Ads they stop running
- A Monday digest of every change
Make your version
Like what Liquid Death is running? Pick any of their ads and press Make my version. Add a photo of your product, and the AI builds a new ad on the same structure: the hook, the pacing, the format. Nothing is copied.
Ordering is opening in stages. Start your trial now: write your first brief and we'll email you when you can place it.
Common questions
Where do these ads come from?
The public Meta Ad Library, collected since we started tracking Liquid Death.
Are these all of Liquid Death's ads?
All the live Facebook and Instagram ads we can see. Stopped ads stay in the history.
Can I make my own version?
Yes. Start a free trial, pick any ad and press Make my version: you add your product and we build a new ad from its structure.
Do you copy their ad?
No. A competitor's ad is only a blueprint: its hook, pacing, shot order and layout. Your version uses your product, your words and your brand. We never use their footage, logo, words or people.