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Beauty · Facebook & Instagram

Sephora ads: every Facebook & Instagram ad they're running

Source: Meta Ad Library (public) · Coverage: United States · Last collected Oct 28, 2026

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Live ads
123
New this week
0
Longest running
226 days
Top format
Video · 52%

Their strongest ads.

Ranked by Signal, our 0–100 estimate from days running, variants and relaunches. Not spend or performance data.
  • Sephora video ad
    LIVE · 107d
    Signal 83 · est.
    Video adVideo · 9:16 · 7 variants
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  • Sephora ad: NEW DRx BioRejuvenation Serum
    LIVE · 79d
    Signal 74 · est.
    NEW DRx BioRejuvenation SerumVideo · 1:1 · 4 variants
    Make my version
  • Sephora ad: Summer Scents on Repeat
    LIVE · 72d
    Signal 74 · est.
    Summer Scents on RepeatVideo · 1:1 · 5 variants
    Make my version
  • Sephora ad: Sephora takes the guesswork out of finding the right foundation
    LIVE · 70d
    Signal 74 · est.
    Sephora takes the guesswork out of finding the right foundationVideo · 9:16 · 5 variants
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See all 123 live Sephora ads, freeSee every ad from Sephora, and make your own version of any of them. Start a free trial to play the videos and get an alert when they launch something new.
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AI breakdown

What Sephora is testing.

The read

Sephora combines studio-led product merchandising with UGC and service-led creative, using membership gifts, shade-matching help, recommendations, launches, and seasonal offers as distinct reasons to shop. The lasting signals are birthday-gift and shade-match campaigns plus recommendation ads; newer creative adds the Savings Event, Olive Young K-beauty, and portable fragrance and hair tutorials.

Hooks that last
  • “What you need next: LIPSTICK.”
  • “What you need next: EYESHADOW.”
  • “Loved what you got from Sephora last time?”
Creative mix · 98 live ads
Style
Studio product60%
UGC18%
Lifestyle11%
Format
Video51%
Carousel40%
Image9%
6%run an offer
39%show a person

Patterns in their ads

  1. 1Make membership tangible

    Birthday ads lead with a concrete member benefit: “Beauty Insider Birthday Gifts Are Here” or a “FREE Gift Set,” then ask viewers to sign up. The offer is the creative premise, not just a closing price callout.

    Two strongest birthday-gift ads ran 107 and 119 days with 7 and 12 variants; a newer birthday-set ad ran 19 days with 5 variants.

  2. 2Solve the shade-match problem

    Creative frames foundation as a question—“Am I wearing the right foundation?”—then positions Sephora as the way to take the guesswork out. The angle appears in UGC, lifestyle, and demo formats, including natural-light comparison after a professional match.

    Five strongest shade-match ads ran 70–75 days, with 4–5 variants; a store-help demo ran 201 days with 1 variant.

  3. 3Recommend the next category

    Simple prompts turn a previous purchase into a cross-sell: “Loved what you got from Sephora last time?” followed by “HERE’S WHAT YOU NEED NEXT…” or a direct category such as lipstick, eyeshadow, and body care.

    Three recommendation ads ran 225–226 days, each with 1 variant.

  4. 4Merchandise launches and value

    Product-led studio creative makes the assortment itself the hook, from Olive Young’s “No passport required” K-beauty edit to holiday sets showing price beside stated value. Newer ads also test sale messaging and UGC favorites for the Savings Event.

    The Olive Young launch ran 54 days with 21 variants; holiday sets ran 48 days with 10 variants. New Savings Event ads ran 5 days with 4 and 5 variants.

Plays to test this week.

Based on what Sephora keeps running
  1. Play 1Lead with a service question

    Make a short video that opens in the first 3 seconds with “Am I wearing the right foundation?” Show a shade comparison in natural light, then explain how to get a professional match. Keep the CTA focused on finding a shade; no discount is needed.

  2. Play 2Turn membership into the offer
  3. Play 3Pair picks with clear value
AI analysis of Sephora's public ads. Days running and variants suggest what's working; they aren't proof.

Track Sephora

Know the day they launch something new, and what they quietly switch off.

  • An alert when they launch new ads
  • Ads they stop running
  • A Monday digest of every change

Make your version

Like what Sephora is running? Pick any of their ads and press Make my version. Add a photo of your product, and the AI builds a new ad on the same structure: the hook, the pacing, the format. Nothing is copied.

Make my versionHow it works

Ordering is opening in stages. Start your trial now: write your first brief and we'll email you when you can place it.

Common questions

Where do these ads come from?

The public Meta Ad Library, collected since we started tracking Sephora.

Are these all of Sephora's ads?

All the live Facebook and Instagram ads we can see. Stopped ads stay in the history.

Can I make my own version?

Yes. Start a free trial, pick any ad and press Make my version: you add your product and we build a new ad from its structure.

Do you copy their ad?

No. A competitor's ad is only a blueprint: its hook, pacing, shot order and layout. Your version uses your product, your words and your brand. We never use their footage, logo, words or people.