Skip to content
Marketing Window
Start free trial
Food & drink · Facebook & Instagram

Lite n' Easy ads: every Facebook & Instagram ad they're running

Source: Meta Ad Library (public) · Coverage: Australia · Last collected Oct 28, 2026

Make from their top ad

Ordering is opening in stages. Start your trial now: write your first brief and we'll email you when you can place it.

Live ads
120
New this week
0
Longest running
91 days
Top format
Video · 57%

Their strongest ads.

Ranked by Signal, our 0–100 estimate from days running, variants and relaunches. Not spend or performance data.
  • Lite n' Easy ad: New Spring Menu has arrived
    LIVE · 74d
    Signal 83 · est.
    New Spring Menu has arrivedVideo · 9:16 · 15 variants
    Make my version
  • Lite n' Easy ad: Start my $99 trial
    LIVE · 71d
    Signal 79 · est.
    Start my $99 trialCarousel · 4:5 · 8 variants
    Make my version
  • Lite n' Easy ad: New Spring Menu has arrived
    LIVE · 74d
    Signal 77 · est.
    New Spring Menu has arrivedVideo · 9:16 · 5 variants
    Make my version
  • Lite n' Easy ad: Take the Guesswork Out of Eating on Weight-loss Medication.
    LIVE · 83d
    Signal 72 · est.
    Take the Guesswork Out of Eating on Weight-loss Medication.Video · 9:16 · 2 variants
    Make my version
See all 120 live Lite n' Easy ads, freeSee every ad from Lite n' Easy, and make your own version of any of them. Start a free trial to play the videos and get an alert when they launch something new.
Log in
AI breakdown

What Lite n' Easy is testing.

The read

Lite n’ Easy pairs appetising prepared-meal visuals with menu launches, weight-management nutrition messages and a clear trial offer. The seasonal menu, $99 trial and weight-loss themes recur in the strongest ads; newer creative adds NDIS access messaging and continues to test smaller Snack Meals.

Hooks that last
  • “Meals made easy for Support at Home.”
  • “Using weight loss medication?”
  • “Smaller appetite? Your nutrition still matters.”
  • “Our tastiest Spring Menu has arrived.”
Creative mix · 44 live ads
Style
Studio product41%
Lifestyle30%
Testimonial18%
Format
Video61%
Image36%
Carousel2%
43%run an offer
64%show a person

Patterns in their ads

  1. 1Lead with the new menu

    Product close-ups and lifestyle food scenes introduce the Spring Menu with hooks like “Our tastiest Spring Menu has arrived” and “Taste the NEW Spring Menu.” Some executions name dishes; others use taste reactions or “I’m loving lunch again.”

    13 of the 20 strongest ads feature a new menu or menu angle; menu ads have run up to 67 days, with up to 15 variants.

  2. 2Make the trial low-risk

    Repeat a simple offer: “5 days for $99,” covering breakfast, lunch and dinner, backed by “Delicious. Or your money back.” The newest versions put the price and guarantee in the image headline.

    4 of the 20 strongest ads use the five-day $99 offer and ran 65–66 days; 3 newest ads repeat it, each running 14 days with 3 variants.

  3. 3Connect meals to weight goals

    Use first-person progress lines such as “I’m losing kilos and gaining more me,” alongside personal-story creative. A separate medication angle leads with “Smaller appetite? Your nutrition still matters” and discusses protein, fibre and balanced nutrition.

    3 strongest medication-focused ads ran 76 days with 2 variants each; weight-loss and progress hooks also appear in multiple other strongest ads.

  4. 4Build for specific needs

    Alongside general meal plans, the ads address Support at Home, NDIS funding and smaller, lower-priced Snack Meals. The newest NDIS videos frame delivery around healthy eating, independence and accessibility.

    The Support at Home ad ran 84 days; 2 newest NDIS videos have run 12–13 days, while the Snack Meals image has 10 variants.

Plays to test this week.

Based on what Lite n' Easy keeps running
  1. Play 1Show the meal before the price

    Make a short product video: open on a close-up of a plated meal in the first 3 seconds, then show three menu options and the text “5 days for $99.” Close with the money-back guarantee and new-customer terms.

  2. Play 2Turn a need into a routine
  3. Play 3Make smaller meals tangible
AI analysis of Lite n' Easy's public ads. Days running and variants suggest what's working; they aren't proof.

Track Lite n' Easy

Know the day they launch something new, and what they quietly switch off.

  • An alert when they launch new ads
  • Ads they stop running
  • A Monday digest of every change

Make your version

Like what Lite n' Easy is running? Pick any of their ads and press Make my version. Add a photo of your product, and the AI builds a new ad on the same structure: the hook, the pacing, the format. Nothing is copied.

Make my versionHow it works

Ordering is opening in stages. Start your trial now: write your first brief and we'll email you when you can place it.

Common questions

Where do these ads come from?

The public Meta Ad Library, collected since we started tracking Lite n' Easy.

Are these all of Lite n' Easy's ads?

All the live Facebook and Instagram ads we can see. Stopped ads stay in the history.

Can I make my own version?

Yes. Start a free trial, pick any ad and press Make my version: you add your product and we build a new ad from its structure.

Do you copy their ad?

No. A competitor's ad is only a blueprint: its hook, pacing, shot order and layout. Your version uses your product, your words and your brand. We never use their footage, logo, words or people.